This round table discussion is centred around the rise of the Build-To-Rent (BTR) housing in the UK. These rental properties cater to diverse demographics and as there is increased demand for rental homes due to multiple barriers to home ownership, there is increasing interest in BTR. The sector is adapting to this shifting customer demand, creating communal spaces for various age groups and work patterns. Challenges include higher build costs and balancing quality with affordability, with modular construction being explored as a potential solution. BTR also has untapped potential in catering to senior living needs, offering integrated retirement communities. Despite challenges, the BTR sector shows promise in meeting the UK’s rental housing demand.